A production crew was back on campus in October, shooting footage for a second round of humorous web videos touting the University’s commitment to treating students as individuals.
One of the new concepts features a nacho mishap involving math professor Jeff Oaks and alumnus Tom Zupancic ’78, senior vice president of sales and marketing for the Indianapolis Colts. Zupancic, a Greyhound Hall of Fame athlete, has been with the Colts organization since it moved to Indianapolis in 1984. Psychology major Chas Lecher was one of the women’s basketball players who offered an assist for the shoot.
The initial round of four videos—bearing the tagline “Personal Attention. Unleashed”—were a hit online and have been airing on central Indiana television. The ads will run through May 2011 on the Comcast and Bright House networks, including MTV, USA, Discovery, Nick, Comedy Central, and ABC Family channels.