Summer/Fall 2020University Updates

Summer/Fall 2020: School of Business

Dr. Kathy Bohley-Martin, professor of marketing and international business, co-presented “Creating a Successful Organization Culture: A Case Study of an Interdisciplinary Graduate Program,” at the 2020 International Academy of Business and Public Administration Disciplines (IABPAD) Conference in Orlando, Florida.   

Bohley-Martin also presented “Teaching with TES Blendspace:  Lessons Learned” and co-presented “Reflection Via Evernote and TES Blendspace: A Case Study of A MBA Educational Leadership Seminar Course” at the 2020 IABPAD Conference. 

Dr. Chi (Cathy) Zhang, assistant professor of marketing, co-presented “Trust Actions Not Words? How Consumers Make Decisions with Inconsistent Online Information” and “A Comparison of Marketing Research on Nonprofits in China and the United States: Review, Assessment and Future Research” at the American Marketing Association Winter Marketing Educators Conference in Chicago. 

Dr. Craig Seidelson, assistant professor of operations and supply chain management, authored a book, Operations Management in China, published by Business Expert Press. The book explores the relationship between U.S. supply chains and Chinese manufacturers. Seidelson spent almost 20 years as an engineer in China and is fluent in Mandarin. 

Seidelson also had an application accepted for a patent on a manufacturing process he co-invented with a colleague.

Students in Seidelson’s Quantitative Methods course collaborated with UIndy Facilities Management and Ray’s Recycling for a sustainability project. Students calculated how much waste the University generates and how much recycling occurs on campus.